Terms of Use

Last updated: 9 July 2026

These Terms govern access to and use of the Bump Buy 360 app, website, features, content and related services.

Bump Buy 360 Terms of Use

Last updated: 9 July 2026

1. About These Terms

These Terms of Use (“Terms”) govern your access to and use of the Bump Buy 360 mobile application, website, associated pages, features, content and services (together, the “App” or “Services”).

The App is operated by Fitflick Ltd trading as Bump Buy 360 (“Bump Buy 360”, “we”, “us” or “our”).

By downloading, installing, registering for, accessing or using the App, you agree to these Terms.

If you do not agree to these Terms, you must not use the App.

These Terms should be read alongside our Privacy Policy and any other notices or additional terms displayed within the App.

2. Important Summary Of What Bump Buy 360 Is

Bump Buy 360 is a pregnancy-focused planning, discovery, organisation and shopping-support platform.

Depending on the features available from time to time, the App may help users:

access other pregnancy, baby, parenting, planning or shopping-related features.

The exact functionality may change over time.

3. Bump Buy 360 Is An Information, Discovery And Organisational Platform

Unless we expressly state otherwise in relation to a specific service, Bump Buy 360:

is not a party to a transaction between you and a third party unless we expressly state otherwise.

The App is primarily designed to help users plan, organise, discover and navigate pregnancy and baby-related products and services.

4. No Medical Or Clinical Advice

4.1 General position

The App is not a medical device, diagnostic service, healthcare service or substitute for professional medical advice, unless we expressly identify a particular feature otherwise and that feature is appropriately regulated.

Information made available through the App is provided for general informational, organisational and educational purposes only.

Nothing in the App should be interpreted as:

a substitute for consultation with a qualified healthcare professional.

4.2 Always seek appropriate professional advice

You should seek advice from an appropriately qualified healthcare professional regarding any questions or concerns about:

any other medical or clinical matter.

4.3 Emergencies

The App must not be used for medical emergencies.

If you believe you or another person may require urgent medical attention, contact the appropriate emergency or urgent healthcare service immediately.

Do not delay seeking professional medical assistance because of information displayed in the App.

5. Pregnancy Week, Due Date And Countdown Information

The App may calculate or display information such as:

other timeline-based information.

These calculations and suggestions may be based on information entered by you, including an expected due date.

You acknowledge that:

technical or data-entry errors may affect calculations.

You must not rely on the App’s calculations as a medical or clinical determination.

For clinical pregnancy dating and healthcare decisions, rely on appropriately qualified healthcare professionals.

6. Personalised Shopping Lists And Recommendations

6.1 How personalisation works

The App may use information you provide to tailor lists or suggestions. This may include:

other preferences or onboarding answers.

6.2 Personalisation is not a guarantee

A personalised list is a planning tool only.

We do not guarantee that:

a recommendation reflects the latest professional guidance.

You remain responsible for deciding what to purchase, use, avoid or discuss with a professional.

6.3 Feeding choices

Any feature concerning breastfeeding, formula feeding, combination feeding or uncertainty about feeding intentions is intended solely to personalise planning content.

It is not medical advice and should not replace advice from an appropriately qualified professional.

7. Hospital Bag Features

Hospital-bag lists, packing suggestions and progress trackers are organisational tools only.

We do not guarantee that:

the list reflects the latest policy of your chosen hospital or healthcare provider.

You should check requirements directly with your hospital, maternity unit, birth centre, healthcare provider or other relevant professional.

8. Scans, Tests And Screening Services

The App may display or link to third-party providers offering services such as:

other pregnancy-related tests and services.

8.1 We do not provide these services

Unless expressly stated otherwise, these services are supplied by independent third parties.

We do not:

assume responsibility for the clinical relationship between you and a provider.

8.2 User responsibility

Before purchasing or using a service, you should independently check matters relevant to you, including:

whether professional medical referral or advice is appropriate.

8.3 Private scans do not replace routine care

A private or non-diagnostic scan or service should not be treated as a substitute for NHS care, routine antenatal care or professional medical assessment where those are required.

9. Courses, Classes And Educational Services

The App may display or link to:

other educational or wellbeing services.

Unless expressly stated otherwise, these are supplied by independent third parties.

We do not guarantee:

that participation is medically appropriate for you.

Where a course involves physical activity, health matters or pregnancy-related techniques, obtain appropriate professional advice where necessary before participating.

10. Third-Party Products And Retailers

The App may display or link to products sold by third-party retailers.

A product appearing in the App does not mean that we:

guarantee its availability.

Your contract for a third-party product is generally with the relevant retailer or seller.

The retailer or seller is responsible for matters including, where applicable:

compliance with applicable consumer law.

Nothing in these Terms removes any statutory rights you may have against the relevant trader.

11. Product Safety

Pregnancy and baby products can involve safety considerations.

Before purchasing or using a product, you should:

seek professional advice where appropriate.

This is particularly important for products including:

other safety-critical items.

We are not a substitute for manufacturer instructions or professional advice.

12. Prices

Prices displayed in the App may:

differ from the final checkout price.

We do not guarantee that a displayed price is current or error-free.

The price presented by the relevant retailer or provider before purchase should be checked carefully.

If there is a discrepancy, the third party’s checkout information will generally govern your transaction with that third party.

13. Offers, Promotions And Discount Codes

The App may display:

other savings opportunities.

Unless expressly stated otherwise:

terms may change.

We do not guarantee that any offer or code will:

be accepted by the third party.

Check the third party’s terms before purchasing.

14. Affiliate Links And Commercial Relationships

14.1 We may earn commission

Some links, products, offers, retailers or services displayed through the App may be affiliate or commercial links.

If you click a link and make a purchase or complete another qualifying action, Fitflick Ltd trading as Bump Buy 360 may receive a commission, referral fee or other commercial benefit.

This may occur through:

other intermediaries.

14.2 No automatic price increase

Unless stated otherwise, using an affiliate link does not necessarily increase the price you pay.

14.3 Commercial relationships may influence availability or prominence

The existence of a commercial relationship may influence whether a retailer, product, service or offer is available for inclusion or receives particular placement.

However, we do not guarantee that every displayed item is commercially sponsored or that every recommendation is based solely on commission.

14.4 Advertising disclosure

Where content constitutes advertising or affiliate marketing, we aim to identify it appropriately in accordance with applicable requirements.

This matters because UK advertising guidance treats affiliate marketing as advertising in relevant circumstances and requires advertising to be obviously identifiable.

15. Third-Party Websites, Apps And Services

The App may contain links to third-party:

other external services.

We do not control all third-party services.

A link does not necessarily mean that we:

accept responsibility for third-party content.

When you leave the App or interact with a third party, that third party’s own terms and privacy policy may apply.

16. Accounts

Certain features may require an account.

You agree to:

not allow another person to misuse your account.

You are responsible for activity conducted through your account to the extent permitted by law, except where responsibility properly lies with us or another party.

We may introduce:

other authentication methods.

Third-party authentication may also be governed by the relevant provider’s terms.

17. Eligibility And Age

The App is intended for adults aged 18 or over.

By creating an account, you confirm that you are at least 18 years old.

The App is not directed at children.

You must not knowingly create an account on behalf of a child in a manner that breaches applicable law.

18. User-Provided Information

You may provide information including:

other information.

You confirm that information you submit:

does not violate applicable law.

You should avoid uploading unnecessary sensitive information.

19. Profile Images And User Content

If the App permits profile images or other user content, you retain ownership of your content.

You grant us a limited, non-exclusive licence to host, store, process, reproduce and display that content solely as reasonably necessary to operate and provide the App.

You must not upload content that:

otherwise violates these Terms.

We may remove content where reasonably necessary for legal, security or operational reasons.

20. Acceptable Use

You must not:

use the App to harm others.

21. Intellectual Property

Unless otherwise stated, intellectual-property rights in the App and our original content belong to us or our licensors.

This includes, where applicable:

other proprietary material.

“Bump Buy 360” and associated branding may be protected by intellectual-property law.

Third-party names, logos, product images and trademarks remain the property of their respective owners.

You receive a limited, personal, revocable, non-exclusive and non-transferable right to use the App for lawful personal use.

22. App Availability

We aim to provide a useful and reliable service, but we do not guarantee uninterrupted availability.

The App may be affected by:

other circumstances.

We may modify, suspend or discontinue features.

Where consumer law requires otherwise, your statutory rights remain unaffected.

23. Errors And Inaccuracies

Despite reasonable efforts, the App may contain:

technical defects.

If you identify an error, contact:

We may correct errors without prior notice.

24. No Guarantee Of Results Or Savings

We do not guarantee that using the App will:

produce any particular result.

25. Limitation Of Liability

25.1 Nothing excludes liability that cannot lawfully be excluded

Nothing in these Terms excludes or limits liability where doing so would be unlawful.

In particular, nothing excludes or limits liability for:

any other liability that cannot lawfully be excluded or limited.

Nothing in these Terms affects mandatory statutory consumer rights.

25.2 Matters outside our responsibility

Subject to clause 25.1 and to the fullest extent permitted by law, we are not responsible for loss or damage arising from:

unauthorised account access not caused by our breach of legal duty.

25.3 Business losses

The App is intended primarily for personal consumer use.

To the fullest extent permitted by law, we are not liable for business losses, including:

arising from consumer use of the App for business purposes.

25.4 Foreseeability

Where we are liable to a consumer, we are responsible for loss or damage that is a foreseeable result of our breach of these Terms or failure to use reasonable care and skill, subject to applicable law.

We are not responsible for loss or damage that was not foreseeable, except where the law requires otherwise.

26. Indemnity — Limited Application

If you use the App for business or commercial purposes, you agree, to the extent permitted by law, to compensate us for reasonable losses arising directly from your unlawful misuse of the App or infringement of another person’s rights.

This clause is not intended to remove or restrict statutory consumer rights.

27. Suspension And Termination

We may suspend or terminate access where reasonably necessary because:

the service is discontinued.

Where appropriate and reasonably practicable, we may provide notice.

You may stop using the App at any time.

Account deletion may be available through the App or by contacting us, subject to legal retention requirements described in the Privacy Policy.

28. Changes To The App

We may change the App to:

correct defects.

Material changes affecting user rights may be communicated where appropriate.

29. Changes To These Terms

We may update these Terms.

Where changes are material, we may notify users through:

another appropriate method.

The “Last updated” date will indicate the latest revision.

Where required by law, we will seek renewed agreement.

30. Privacy

Our processing of personal information is governed by our Privacy Policy.

The Privacy Policy forms an important part of the information governing your use of the App.

31. App Stores

If you download the App through Apple’s App Store or Google Play, the relevant store’s terms may also apply.

To the extent of a conflict concerning the relationship between you and the app-store provider, mandatory app-store requirements may apply.

Apple and Google are not responsible for third-party products or services merely because the App is distributed through their stores.

32. Transfer Of These Terms

We may transfer our rights and obligations under these Terms as part of:

provided that doing so does not unlawfully reduce your rights.

You may not transfer your rights under these Terms where the transfer would materially affect our rights or obligations without our consent, except where law provides otherwise.

33. Severability

If a court or competent authority finds part of these Terms unlawful or unenforceable, the remaining provisions will continue in effect to the extent permitted by law.

34. No Waiver

If we delay enforcing a right, that does not necessarily mean we waive it.

35. Third-Party Rights

Unless expressly stated otherwise, a person who is not a party to these Terms has no right to enforce them under the Contracts (Rights of Third Parties) Act 1999.

36. Governing Law And Jurisdiction

These Terms are governed by the laws of England and Wales, subject to mandatory consumer protections that may apply where you live.

If you are a consumer resident elsewhere in the United Kingdom, you may also have rights to bring proceedings in the courts applicable to your place of residence.

Nothing in this clause removes mandatory rights available under applicable law.

37. Contact

Questions about these Terms may be sent to: